Ralph Lauren talks about timeless style, watches and cars.

IWC
Watch
Concept and Design
ringzwei
Development
SinnerSchrader Swipe
Platform
iPad

Challenge

The IWC’s Watch International magazine allows readers to find out everything about the IWC culture and the values of the brand. Each edition presents new products, watches, watchmakers and personalities who love IWC.

In 2010, we were faced with the challenge of bringing Watch International to the iPad. Since then, ten editions have been published at the same time as the print magazine.

Result

Each edition takes advantage of the opportunities offered by the iPad to the full and is much more than just an adaptation of the print magazine. We decided early on to employ Apple Kiosk so as to be able to manage all editions in a single place. Readers can subscribe to the magazine via Kiosk, with each new edition downloaded automatically to their iPad.

In the 4/2012 edition, Ralph Lauren talks about his career, his lifelong passion for watches and his collection of vintage cars.

Zurich

On this interactive map, we present the highlights of central Zurich.

Indestructible

IWC paid a visit to the leading Swiss manufacturer of safes, Waldis.

Sharing

Native Facebook sharing is built in within the app, enabling it to be shared with the user’s friends.