Daily news to the point
SPIEGELdaily is a brand new product by SPIEGEL. An app that, everyday at 5 p.m., neatly provides readers the most important news of the day on each and any device. The best from SPIEGEL and SPIEGEL ONLINE. Lovingly curated, partly aggregated, partly rewritten. With profound background information, personalised sections, direct exchange with authors and real-time surveys. The target was, in conjunction with the editorial office, to develop, conceptually refine, design and implement this product.
By negotiating closely with the editors, a vision was forged that meets the modern standards. A lean, intuitive and fluid application with many innovative ideas such as a reading time display or a floating menu button. Created as AMP, it can meet all requirements on a technical scale, too. Cross-platform, it is also independent of the app stores, without sacrificing the experience of a native application. An app like a weekly magazine, except for everyday: SPIEGELdaily.
Clear structures: as part of the concept, not only technical aspects were relevant. The essence of the brand was uncovered from the ground up – which led to a noticeable visual hierarchy. From the dealings with icons and images through to the expedient embedding in SPIEGEL typography – this is how print in the web feels like.
Always at hand: the floating menu button accompanies the reader everywhere – with the SPIEGEL “S” as a flagship. Fast navigation is thereby guaranteed on all levels of the app – especially because with its ergonomic positioning, it is always easily accessible.
Looks good everywhere: the SPIEGELdaily app’s design appears in the same way on all devices. Whether smartphone, tablet or desktop – the all new design system provides the right degree of space for images and texts to work well.
Better informed: with newsflashes and news tickers. The reports can be opened, background knowledge accessed – when the estimated reading time for the article is suitable for the moment, anyway. If not, they can simply be added as favourites and be read later.
Out into the big, wide world – with authors reporting live from different locations. Each illustration speaks its own language, creating a harmonious whole in the process – directly showing the reader where the journey is headed.
A long story: the extensive article in the printed edition and how they are embedded in the app. The solution. Clear visual hierarchies. From full-format lead stories through to design elements such as initials tagged to the paragraphs and stabilising frames.
Section: Mein Daily
More personality: with Mein Daily (= my daily), the reader is able to select precisely to the point. By choosing a wide range of categories, the input is individually adjusted – no matter whether politics, culture, sports or science.
Readers have the choice – with polls at the end of the articles, readers’ opinions are captured. A modern tool by means of which each user has a voice with a broad impact – and SPIEGELdaily always an insight into the present mood.